RDB Highlights Rwanda’s Advantages as Host of Trace Music Awards

The National Development Agency, RDB, has announced that the fact that Rwanda is going to host the Trace Awards and Festival, is a great opportunity for tourism, but it will also be a platform to promote the arts. Rwanda’s National Development Agency, RDB, has announced that Rwanda is going to host the Trance Awards and Festival, which is a great opportunity for tourism, but it will also be a platform for promoting Rwandan art in general.

It was announced by the Director of the Department of Tourism and Conservation of National Parks in this regard, Ariella Kageruka, on the evening of August 25, 2023. During the celebration, the Rwandan artists who were selected for the competition were presented. Awards include Bruce Melodie, Beauty, Chris Eazy, Kenny Sol and Ariel Wayz.

The event was attended by executives from RDB, Trace East Africa Regional Director, Daniel Muchira, various artistes, music producers, journalists and others.

The Trace Awards will be presented on October 21, 2023, in an event that will bring together famous African artists, leaders in the fields related to music development and others.

The two-day event will not only be an award ceremony but also a festival, where artists will showcase their work, and exchange ideas between decision-makers and activists for the development of African music. more.

Kageruka said that this is a special opportunity for the Trace Awards and Festival to be held in Rwanda.

“It is a great opportunity for the country and Rwandans and especially for our artists. It is a good platform for them to promote their art but also this event because it covers the entire African continent, which is an opportunity for all Africans.” She said

“It is an opportunity for this event to come to Rwanda, it is an opportunity for tourism and the fact that we can use this platform to promote our country.”

Kageruka says that the private sector and artists in general help promote Rwanda’s tourism, so Trace Awards Festival will help in that line.

It didn’t happen by accident

Rwanda as a country has long started to turn its attention to tourism based on hosting conferences or sports and entertainment activities, MICE [Meetings, Incentives, Conferences & Exhibitions].

It is something that has put Rwanda in the third place as a country and the city of Kigali which is in the second place as the place that hosts the most conferences in Africa.

The latest figures from RDB, show that in terms of receiving meetings and other activities (MICE), the resulting income in 2022 reached $62.4 million.

It was the proceeds from hosting 104 events attended by over 35,000 people.

Kageruka said, “The Trace Awards Festival as an event coming to Rwanda, is in line with our goal of hosting meetings, exhibitions and entertainment events, you know that we have been hosting many meetings for a long time.”

“The fact that Trace has chosen Rwanda is not accidental, there has been to see the progress we have made in tourism based on conferences and events like the Trace Awards and Festival.”

He continued, “It’s a good thing, but it doesn’t happen automatically, it goes with government investment and the willingness of the government to work with the private sector because this is an opportunity for the private sector because if the private sector doesn’t see it, we won’t be able to get the results we want in the national economy.”

“The fact that Trace has chosen Rwanda is not accidental, there has been to see the progress we have made in tourism based on conferences and events like the Trace Awards and Festival.”

He continued, “It’s a good thing, but it doesn’t happen automatically, it goes with government investment and the willingness of the government to work with the private sector because this is an opportunity for the private sector because if the private sector doesn’t see it, we won’t be able to get the results we want in the national economy.”

Kageruka asked Rwandans to make Rwanda aware of the opportunity Rwanda had to host the award ceremony, so that it is possible that this event will be repeated next year.

The Trace Awards and Festival will be held live in the BK Arena with a crowd of 500 million people from 190 countries who will be watching the event on Trace Television.


bayern munich new partner of visit rwanda

Bayern Munich new partner of Visit Rwanda campaign

The Rwandan government has signed a partnership agreement with Bayern Munich from Germany. It is a five-year agreement aimed at promoting Rwandan tourism and showing what is being done in Rwanda.

It is after the Arsenal Fc team in England and Paris Saint Germain of France signed an agreement with Rwanda to promote it abroad.

According to sources, the partnership agreement between Rwanda and FC Bayern Munich was signed on August 15, 2023 between the National Development Agency (RDB) and Bayern Munich, and will last for 5 years.

It is an agreement to promote Rwanda that worth 25 million euros, which is 30 billion Rwandan.

Bayern Munich will be promoting Visit Rwanda in its Allianza Arena, which will host more than 70,000 people.

For every match Bayern Munich hosts at the Allianza Arena, there will be billboards with the words Visit Rwanda.

Apart from that, the agreement RDB made with Bayern Munich includes that the club will work with the Ministry of Sports and the Rwanda Football Association (FERWAFA).

A football training school will be opened for young girls and boys and training for coaches will be organized in Rwanda.

This agreement will help Rwanda in its development strategy by strengthening tourism and domestic activities.

FC Bayern Munich is one of the five teams to have won three major European championships (UEFA) and is the only German team to do so.